elevo

Brand guide

How elevo looks, sounds and behaves.

One page so every page, case study and pop-up feels like the same business. Keep it simple. Keep it honest.

Logo

elevo logo on paper
elevo favicon, a lower-case e
  • —Always lower case, including the browser tab.
  • —Give it room. Clear space at least the height of the “e”.
  • —Don’t stretch, recolour or add effects.

Colour

Paper and ink, with one loud orange. Roughly 70 / 25 / 5.

  • Paper

    #f2ede7 · background

    The page. Warm, not white.

  • Ink

    #1f1f1f · foreground / secondary

    Type, and the dark bands.

  • elevo orange

    #f4491a · primary

    One accent. Buttons, underlines, numbers, glow.

  • Card

    #faf7f3 · card

    Featured cards and pop-ups.

  • Stone

    #e8e2da · muted

    Quiet sections, like the proof band.

  • Pebble

    #6b6560 · muted-foreground

    Supporting copy.

Type

Aa

Poppins

Headlines, labels, buttons, numbers. Weights 700–800, tight tracking.

Aa

Figtree

Everything you read. Weights 400–600, relaxed line height.

Page headline

Section heading

Label · Tag · Eyebrow

Body copy. Short sentences, plain words. Say it like you would across a table, then stop.

Voice

Not just digital. The thinking and the graft around growth — digital is how it shows up.

Say

  • Talk like a founder across a table
  • Short sentences. British spelling.
  • A bit cheeky, always honest
  • Real numbers only — or none
  • elevo, always lower case

Don’t

  • solutions, leverage, bespoke, synergy, journey
  • “small business” or “startup”
  • Invented metrics or promised results
  • Elevo or ELEVO — ever
  • Stock photos, parallax, chatbots

Building blocks

Give me a shout Text linkCase study

Featured card

Glows. Opens the story.

Regular card

Calm. Links out ↗

House rules

  1. 01

    One accent

    Orange does the pointing. Everything else stays paper and ink.

  2. 02

    Big type, lots of room

    Headlines at display size. Let the space do the work.

  3. 03

    Square-ish corners

    Small radius on cards, buttons and pop-ups. Nothing bubbly.

  4. 04

    Real work, not stock

    Live screenshots at 16:9, or honest concepts labelled as concepts.

  5. 05

    Case studies glow

    Featured cards sit in a soft orange glow that warms on hover.

  6. 06

    Mobile first

    Designed on a phone, then given room on a laptop.