elevo

Brand · Website · E-commerce · Social

Lambert Landscaping

Thirty years of landscaping craft, taken beyond word of mouth. First a proper online presence for Lambert Landscaping. Then Kinnerton Landscaping Supplies (KLS), a VUBA distributor deal and a strategic new base in Deeside.

Visit KLS
The KLS website created as part of Lambert Landscaping's growth

The trade was already there.

Martin had spent thirty years landscaping across the northwest — driveways, patios and full landscape transformations, laying resin driveways with VUBA products. The work had always come from word of mouth. There was no website and no experience of the web at all.

VUBA still charged him only trade rates, even though he was a big buyer. And he had built something else too: a network of other landscapers who wanted resin driveway products. He had the vision to become a VUBA distributor. It just needed a brand, a shop and somewhere to grow.

At the start
30
years of landscaping experience
At the start
0
websites — everything came by word of mouth

The pitch

Before. And what it could become.

The Deeside unit was an empty industrial space. These concepts helped VUBA see the plan: a purpose-built resin distribution centre and a new home for Lambert Landscaping, positioned to serve North Wales, Cheshire and the Wirral.

Lambert Landscaping concept showing the empty Deeside site and the proposed VUBA distribution centre
The wider proposal created to make the new Deeside base feel real before the deal was agreed.
Before photo and proposed exterior concept for the VUBA resin distribution centre in Deeside
Exterior before-and-after concept. The right-hand image shows the proposal, not a finished building.
Empty warehouse before photo beside a proposed interior concept for the VUBA trade facility
Interior before-and-after concept, showing how the empty unit could work as a trade facility.

Before

Thirty years of craft on word of mouth

Thirty years of quality jobs across the northwest, strong trade relationships and a VUBA partnership in the making — all kept going by reputation alone.

After

A business built to reach further

A clear online presence, active social channels, the KLS shop, a secured VUBA resin distributor deal and a strategic Deeside premises ready for the next stage.

What I built

  1. 01

    A proper online presence

    Lambert Landscaping had thirty years of work and reputation behind it, but no online presence. I gave the business a clear identity people could recognise beyond word of mouth.

  2. 02

    A website with a job to do

    KLS (lssupplies.co.uk) puts the specialist materials in front of people who need them: resin driveways, patios, paving and landscaping supplies, sold online across the UK.

  3. 03

    The visualiser that sells

    Customers take a photo of their own drive and see it re-rendered in any resin colour before they buy. The decision happens on the site, not in a showroom.

  4. 04

    Socials that show the work

    I created Lambert Landscaping's Facebook and TikTok presence, then set up shops on Facebook and Instagram so the products sit right there where people scroll — browse and buy without leaving the app.

  5. 05

    Making the plan visible

    I turned the empty Deeside unit into a clear visual pitch, showing VUBA what the distribution centre could become before the deal was agreed.

  6. 06

    Helping make the move happen

    This week, elevo helped Lambert Landscaping secure the VUBA resin distributor deal and the premises in Deeside — a strategic base for North Wales, Cheshire and the Wirral.

The visualiser

See resin on your own driveway.

I built the visualiser so customers never have to guess. Take a photo of your drive, brush over the area, pick an aggregate colour — and see it on your own house before you spend a penny. The decision happens on the site, not in a showroom.

  1. The visualiser with a customer's driveway photo loaded
    1 — Add a photo. Any drive or patio, straight from the customer's phone.
  2. The visualiser's highlight step, with the driveway brushed over in pink
    2 — Brush over the area. A finger is the only tool you need.
  3. The visualiser step 3: picking a resin colour from real kits, with Alicante Red Rojo selected
    3 — Pick a resin colour from the real kits, with sizes and coverage right there.
A finished driveway in red-orange resin-bound aggregate in front of a brick house
The finished job. Resin-bound aggregate on a real drive — the look the visualiser previews before anyone spends a penny.
Try the visualiser

Getting found

Showing up when people are already looking.

KLS now has a Google Business Profile, so it appears on Maps. It's on Merchant Centre, so the products can show up in Google Shopping. And Google Ads is running to put it in front of people searching for resin and paving right now.

KLS has shops on Facebook and Instagram too, so the products are right there where people scroll.

See what this costs →
The KLS Google Business Profile on Google Maps, with directions, opening hours and phone number
On Google Maps — directions, hours and phone, one tap away.
The KLS Business Profile panel in Google search results, with photo, address and reviews
The Business Profile panel — photo, address and reviews where people look.
KLS products in Google Shopping sponsored results, with prices and a Shop now button
On Google Shopping — products with prices, ready to buy.

AI automation

Finding customers while everyone sleeps.

  1. 01

    Finding customers

    I use AI to find people and businesses who are likely to need what KLS sells.

  2. 02

    A proper CRM

    Every lead lands in one customer system, so nobody gets forgotten.

  3. 03

    One shared sheet

    A Google Sheet that both Martin and I can see, so we always know where things are.

  4. 04

    Daily follow-ups

    Emails and WhatsApp messages go out every day, automatically.

On 15 October 2026, KLS took its first order from someone who found them through ChatGPT.

Asked on ChatGPT

“Where to buy driveway resin near Chester?”

ChatGPT answer listing Kinnerton Landscaping Supplies first for driveway resin near Chester
Real ChatGPT answer, October 2026. KLS comes up first.

The finished experience

One landscaping business. A much bigger presence.

Martin brought the thirty years, the relationships and the vision. elevo built the online presence around Lambert Landscaping, helped launch KLS, created the pitch for VUBA and helped secure both the distributor deal and the new Deeside base.